The Importance of Following the Rules...

Speed Limits Enforced by Attack Helicopter

Google Adwords. Organic search results. SEO Services. Tweets. Like Us. Follow Us. Are you LinkedIn? Stick a pin in it?

Working on the website and handling the IT for National Event Supply has forced me to learn about ideas, concepts, and services that have come to the forefront in the past 5 years. When I started using the internet, Larry Page and Sergey Brin hadn't started work on what would become Google. Now Google plays a very important part in the marketing of our products.

On a typical day, I get 2 or 3 emails and 1 or 2 phone calls inviting me to sign up with various SEO Companies. Their pitches are all the same. Google Adwords can be expensive (true). By optimizing your website you can improve your organic search rating (true). If you sign up with our company, we can GUARANTEE that you will appear on the first page of Google (false). In fact signing up with these companies and letting them do their magic can destroy your Google Search Rank and you can quickly find yourself on page 80 or 90.

Google uses secret algorithms to rate pages. Their goal is to provide their users with the best quality results for search terms. Better quality pages, containing unique, relevant, content, from well-respected websites with numerous inbound links appear higher in search results than pages containing no unique, relevant, content, from websites that no one links to. Bad SEO companies will game the system, using "Black Hat" techniques to get you onto the front page. However, if Google figures out that you are gaming the system, you can lose your first page ranking in a heartbeat.

JC Penny found that out when Google discovered they were gaming the system. Suddenly they ranked 71st for terms that they used to be ranked number 1 for. JC Penny is a large company and they were punished for their actions. Don't think for a second that if Google catches you, they won't punish you.

The internet is a marvellous tool for finding information, and it is only natural to want more people to find you when they are searching for someone to help with their next event. It is important, however, to remember the old adage that if someone is promising you something that appears to be too good to be true, it probably is.

And because our SEO consultants say that every blog entry needs a "call to action", please don't hesitate to contact us if you have any questions or are interested in getting a quote for any of our fine products.