For those not on Instagram, it is a fantastic way to reach consumers through visual storytelling. When Instagram updated with the ability to share video, some users were quick to jump on the bandwagon, while others (like myself) have barely scratched the surface. From a restaurant point of view, there are tons of quick videos you can be updating your followers with: front of house setting the tables, writing new specials out on any chalkboards, the kitchen preparations underway, any new specials Chef is preparing or experimenting with – the sky is the limit.
I got into watching weirdly satisfying, hypnotic and mesmerizing videos on Instagram through two users I stumbled upon: echinopsisfreak – who posts slow motion cactus flowers blooming and; seblester – who posts his calligraphy. It is one of my methods of calming my anxieties when I get overwhelmed. I go onto their accounts and concentrate on their videos. They’re not only beautiful but captivating and a welcome change of pace. Because of this practice I started with myself, I thought it would be cool to share some of the most mesmerizing Chef videos on Instagram. Not all of these accounts are professional Chefs, though most are. Some are Pastry Chefs, home bakers who have become artists through their craft, and catering companies. But all bring together the love of food, video, repetition and a dash of creativity.
Chef Garry Larduinat
Chef Michael Smith
Wolfgang Puck Catering
Chef Thomas Keller
Chef Rafa Covarrubias
Chef Jacques Lamerde
BROZ U NEED TO TURN OFF WUTEVER IS COOKIN ON THE PLANCHA AND CHECK MY LATEST COLLABO W/ @EATER!!!! https://m.youtube.com/watch?v=kuqidjKGaoE #tastingmenu #tweezers #styx #redbull #bumblebeetuna #doritos #foam #chirpingchicken #klondikebar #fourmagazine #handtorched #eater #soigné #cheflife #allofthehashtags
Chef Dominique Ansel aka the Cronut Inventor!!
Hot Chocolate @dabjapan served with our vanilla #marshmallow flower that blooms in front of your eyes and hold a little surprise of a dark chocolate #truffle inside. A perfect celebration for those chilly but sunny #Spring days. (Please note this is only available in our 2/F sit down cafe.) #dabjapan #dabtokyo #hotchocolate