Often blocks in creativity can be likened to writers block. When I experience a block to creativity or writer’s block, I often find that reviewing inspirational content helps to stimulate my creativity. I find this generally works (at least for me) because it allows me to take a step back from my day-to-day life and examine the current problem from a different angle.
With the competitiveness of the restaurant and catering industry, introducing new and exciting products onto the market can be the catalyst needed to differentiate from the competition and thrive. Finding sparks of genius can sometimes be daunting – so without further ado, I’d like to share with you the 2 TED talk videos I think are fascinating, awe inspiring (in some cases) and cause you to take a step back and evaluate your menu from a different angle.
First, David Kelley suggests that creativity is not the domain of only a chosen few but something everyone can do – to turn fear into familiarity and build confidence to create
And my personal favourite, Homaro Cantu + Ben Roche, of Chicago’s Moto restaurant, play with new ways to cook and eat food that is beyond fun and flavour-tripping.
I hope these video offer some inspiration. Make sure to send myself and the NES team some samples of your new inventions.
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