One of the questions that we get asked every daily is "How much do your plastic folding tables cost?" On the one hand this is a very simple question to answer; on the other it is actually quite difficult.
It is simple because we, of course, sell plastic folding tables; as a result we have set pricing for our wide selection of NES Reliable Plastic Folding Tables. So then why is it also difficult? The difficulty comes when you choose to dig deeper into the specifics of the plastic folding table that you are looking to buy. Plastic Folding Tables range in price from about $30.00 all the way up to $330.00+, depending on a variety of factors including size, quality, brand, and which supplier you buy from. To take size out of the equation we will focus on the always popular 6-ft Rectangle Plastic Folding Tables. While many 6-ft Rectangle Plastic Folding Tables initially appear to be the same, there are three main differences that come into play to effect price which are quality, distribution, and brand.
Quality vs Price
The Quality of plastic tables sold currently varies dramatically. Some offer 6-ft Rectangle Plastic Folding Tables that are only capable of holding 250lbs evenly distributed across the top of the table, while others are capable of holding 1000lbs or more (including our 6-ft NES Reliable Rectangular Plastic Folding Tables). In terms of quality, the tables being sold by the vast majority of big box retailers (consumer-focused) simply do not compare to those being offered by companies that focus on Business to Business sales. The big box stores mainly focus on giving you the least expensive product possible, resulting in the lower weight rating. Many of these products will work very well for consumers looking for an inexpensive table that they will use once or twice a year for household parties and events. If you are planning to use the table more often however, you might want to consider the value being offered by a product at a similar or slightly higher price point. You also want to be cautious that you are really comparing two equal tables, especially if the price difference between them is low.
So what of the $180.00 6-ft Rectangular Plastic Tables?
The 6-ft Rectangles that cost $180.00 are normally so expensive because they are sold through distribution. Yes, some will have higher weight ratings, and some will have special features to help improve their value proposition but some have neither. A great example of a large business built on distribution is National Public Seating. If you choose to purchase a National Public Seating product, you don’t buy directly from them. Instead you will buy from one of their retail partners. This has pros and cons. The pro is that you can generally find someone in your immediate area that carries their product. As a result you may be able to pick up the product the very same day, or the next day. This can make purchasing their table very convenient, especially if you are in a jam and need the product quickly. The con is that their price is likely higher because of the double mark-up. The double mark-up occurs because National Public Seating needs to make money on the product sale and the retailer needs to make money on the product sale.
Branding: Marketing Dollars at Work
The final cost factor is Brand. It is fair to say that most well-known brands command a premium over their unbranded or lesser known brand counter parts (had a Coke/Pepsi lately?). Both Coke and Pepsi are able to command higher prices because they are a known commodity compared to many of their competitors. As a result when they sell at a higher price point many people are happy to pay it because they have known quality behind the brand. When you buy a Coca-Cola or Pepsi, you know exactly what you are getting but the same is generally not true for small brands or store branded products since you likely have not dealt with them before.
So the next time you are looking to purchase a plastic folding table consider what goes into the cost. While some costs may be justified to you, others may not be. Some may prefer distribution over brand, while others will prefer quality over distribution. If you are looking for pricing on plastic folding tables that offer excellent value please don’t hesitate to contact us.
